EXCLUSIVE: In order to build the fan club of the future, Tom Brady’s non-fungible token (NFT) platform Autograph is introducing “Signature Experiences,” a brand-new interactive program.
On Sept. 8, The Huddle will debut, allowing fans to enter the quarterback’s circle for the Tampa Bay Buccaneers. Signature Experiences will thereafter follow. By purchasing a $750 “Season Ticket” NFT that changes dynamically with each Tampa Bay victory throughout the 2022–2023 NFL season, fans can join The Huddle.
Members of the Huddle will be able to gather with other members at exclusive regional events in Atlanta on October 9, Los Angeles on November 6, Boston on December 11, and Tampa Bay on December 11 to commemorate the end of the 2022–23 season. These events will be related to local games.
Additionally, they will be eligible to redeem a complimentary piece of BRADY brand gear as a welcome present and receive invite-only access to digital events like livestreams and insider content with special guests and community producers. Additionally, before the item goes into production, Season Ticket holders will have the chance to vote on the suggested designs for an exclusive piece of BRADY Brand x Autograph apparel.
Additionally, The Huddle offers access to additional NFTs to commemorate significant events throughout Tom Brady’s season as well as proof-of-attendance NFTs following participation in important events.
Brady, Tiger Woods, Derek Jeter, Wayne Gretzky, Tony Hawk, Naomi Osaka, Simone Biles, Usain Bolt, Rob Gronkowski, Dale Earnhardt Jr., and Abel Tesfaye, better known as the Weeknd, are just a few of the famous athletes and entertainers whose digital collectibles are available from Autograph, a company founded in 2021.
Brady told FOX Business that the Signature Experiences program offers a creative approach to reward and interact with followers.
Fandom has traditionally operated under the same paradigm, and according to him, Web3 technology presents a potential to alter the relationships between teams, players, icons, and their fan groups, resulting in a more satisfying and connected experience. “I adore what we have accomplished at Autograph so far, and I believe this is just the beginning.”
With its sharp decline in value, TOM BRADY’S BORED APE NFT IS NOT PROFITING ANY TIME SOON.
In addition to working with Brady, Autograph has other Signature Experiences collaborations in the works with other icons from the worlds of sports, entertainment, music, and the arts.
In a Series B investment round headed by venture capital companies Andreessen Horowitz and Kleiner Perkins in January, Autograph raised $170 million.
During a Series A financing round that was jointly managed by Velvet Sea Ventures and former Twitter CEO Dick Costolo’s 01A in July 2021, the company raised $35 million.